Permanent · Fractional · Advisory
Let's make it a conversation.
The best products rarely fail because of execution. They fail because the wrong problem gets solved, decisions take too long, or organisations outgrow the way they're working.
Whether you're building from zero, scaling a team or navigating organisational change, that's where I can help.
Available for select new roles & speaking engagements
Leading teams.
Defining products.
Delivering impact.
Product definition
Helping organisations identify the right problems, align stakeholders and define products worth building.
70M+ users · 0 to 1 startups · global platforms
Leadership & strategy
I've built high-performing teams, developed leaders and connected customer insight, business goals and technology to create products with lasting impact.
24 years · Teams of 40+ · eNPS -24 to +78
Transformation
I've led organisations through periods of growth, ambiguity and meaningful change to simplify complex systems without losing ambition.
Director · Head of Design · VP · Startups to Enterprise
AI-native
I use AI to accelerate product discovery, design and delivery while creating intelligent experiences people trust.
Claude · ChatGPT · Cursor · Custom agents · Figma Agent
Impact
Turning customer insight into measurable business outcomes through evidence-led product decisions.
+27% bookings · -57% support calls · +18% upsell
Scale
I've led products, teams and organisations through growth, transformation and change with confidence.
70M+ users · 10 verticals · Global teams · 10 Markets
Every great product starts with a conversation.
Whether you're hiring a design leader, building a function from scratch, or need a fractional partner to help navigate complexity, I'd love to hear what you're working on.