Writing
Notes on design, judgement and AI.
Most of what I write comes out of the same observation. The design problem is usually downstream of something structural, and AI is making that harder to ignore.
All articles
AI & judgement
Confused why AI corrects its own advice?
It isn't indecision. It's a system optimising for the last thing you said.
20 March 2026
Product & strategy
The job isn't designing the product, it's deciding if it's the right one.
Execution stopped being the constraint. Judgement didn't.
17 March 2026
AI & judgement
The wrong question about AI is getting more expensive to ask.
Teams keep asking which model. The question that matters is which decisions.
25 February 2026
AI & judgement
AI won't replace you, it will expose you.
It removes the effort that used to disguise the absence of thinking.
16 February 2026
AI & judgement
Choosing an AI is a hiring decision, not a benchmark test.
Stop comparing models. Compare friction.
14 February 2026
AI & judgement
The first place AI should live isn't in your product.
Put it where the work happens before you put it where the customer is.
12 February 2026
Design leadership
Confidence doesn't come from experience alone.
It comes from having been wrong somewhere it mattered.
2 February 2026
Design leadership
Design leaders who ignore politics get left behind.
Influence isn't a dirty word. It's the job.
29 January 2026